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SCHWARZKOPF SYOSS shelves
created at Prime Commercial
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Artashat-Vincon product rebranding
client Hagenas
PRODUCT REBRANDING
HSBC Armenia,
OOH banner, 3x4m
HSBC Armenia, Minor deposits
OOH banner, 3x6m
HSBC Armenia, Business credits
OOH banner, 3x6m
HSBC Armenia, Credit cards
OOH banner, 3x4m
HSBC Armenia, Crediting small and medium business
OOH banner, 3x6m
HSBC Armenia,
OOH banner, 3x6m
HSBC Business
OOH banner, 3x4m
HSBC Armenia,
OOH banner, 1x6m
HSBC Armenia,
OOH banner, 1x6m
HSBC Armenia,
OOH banner, 1x6m
HSBC Armenia,
OOH banner, 3x4m
HSBC Armenia,
OOH window screen banner on main branch
HSBC Armenia,
Vitrine non standard OOH sticker-banner
HSBC Armenia,
Vitrine non standard OOH sticker-banner
HSBC Armenia,
Vitrine non standard OOH sticker-banner
HSBC Armenia,
Vitrine non standard OOH sticker-banner
11 - 16
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OOH for HSBC Armenia
created at Prime Commercial
Nokia Asha 305
OOH banner, 3x6m
Nokia Asha 305
OOH banner, 3x4m
Nokia Asha 303
OOH banner, 3x6m
Nokia LUMIA 610
X-banner, 60x160cm
Nokia LUMIA 610
X-banner, 60x160cm
Nokia LUMIA 610
OOH banner, 3x6m
Nokia LUMIA
wall/window stickers, 20x14cm
Nokia ASHA 200, Nokia ASHA 303, Nokia C3-00
OOH banner, 3x4m
Nokia X1-01, Nokia C2-02, Nokia C2-00
Poster A3
Dual SIM Nokia C2-03, C2-00, X1-01, 101
Trifold leaflets, cover
Dual SIM Nokia C2-03, C2-00, X1-01, 101
Trifold leaflets, inside
6 - 11
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HSBC Armenia's
Minor Deposits Service
Challenge
Promotion of new service "Minor deposits" of HSBC Armenia bank through the target audience "parents". The task is to develop
an advertising campaign to attract investors (average 200 people).
Situation
The service for the exact bank is new.
Competitors provide identical service m-any years. Percentage earned from deposits does not differ from the rates of other banks.
Solution
Carried out parallels: a tree planter
and a child. Planted and cared tree grows, yields fruits and makes environment greener. Just like children do: grow up, gain success and bring benefits to the country!
Conclusion: every parent who puts
deposit to their child's account gets the
opportunity to plant a nominal tree
for him.
The basic message:
Plant a nominal tree for your child that will become the witness of his success!
It's decided to bring the message to the target audience through classic media (TV, Radio, Outdoor, Internet) and accessories (signboards on the trees, brochures, green passport for the child for whom the tree was planted etc.).
Tree planting
All investors were informed about the
date and place of tree planting. An
interesting event was organized with
cartoon characters and funny music for
children. Attendance was 95%.
Results
Main brand loyalty level increase.
Expansion of the green territory of the
country for acres.
Instead of expected two hundred,
207 of witch were opened by people
who were not bank customers
before this.
TVC
Web banner
Accessories
Visual for OOH
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